Green & Black's Mayan Dark Gold
Dec. 22nd, 2005 08:04 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
jmc_bksEarlier this year, I hunted high and low for a bar of this chocolate, 70% dark chocolate with oranges and spice mixed in. Ended up contacting the American importer & distributor to learn who in my area might stock it. Went to the local Whole Foods and put in a request that they carry it. And now it's available at Target. The jump from being sold only by Whole Foods to being available in Target is huge in terms of distribution and exposure. I would be curious to see how the relationship arose between the two companies.
And I kind of think that it's a little weird on one hand but completely in line with Target's branding on the other. A little weird because a $4 chocolate bar seems a little spendy, and not really consistent with the price range of the other snacks and candy available in the food/snack section of Target. [Keep in mind that a lot of gift candies are available right now at Target with varying prices, but this is literally just a plain chocolate bar, larger than a Hershey bar but smaller than the large Cadbury bar.] On the other hand, Target's marketing and branding has been as a step up from the Other Big Box Store, with better quality stuff. This chocolate really is some of the better quality stuff, too. I won't be really perplexed unless/until Target starts carrying Vosges chocolates.
And I kind of think that it's a little weird on one hand but completely in line with Target's branding on the other. A little weird because a $4 chocolate bar seems a little spendy, and not really consistent with the price range of the other snacks and candy available in the food/snack section of Target. [Keep in mind that a lot of gift candies are available right now at Target with varying prices, but this is literally just a plain chocolate bar, larger than a Hershey bar but smaller than the large Cadbury bar.] On the other hand, Target's marketing and branding has been as a step up from the Other Big Box Store, with better quality stuff. This chocolate really is some of the better quality stuff, too. I won't be really perplexed unless/until Target starts carrying Vosges chocolates.
