Too much tv? Too many other "fun" things to do?

According to an NEA study, as a nation we are reading less and our reading skills are declining.  Courtesy of WaPo.  Here's a link to the NEA study.

Mis-shelved...again

Jennifer Rardin's Once Bitten, Twice Shy is yet another urban fantasy, paranormal book, this time about an assassin partnered with a vampire. And it is an interesting book -- interesting enough that I'll be looking for Another One Bites the Dust when it is released next month.

But.

It was shelved in the romance section. It is emphatically NOT a romance novel. *sigh*

I'm tired, tired, tired of this. And I'm at the point where I'm no longer willing to pick up books randomly from the romance section at the bookstore, expecting a romance, only to find that there may be a romantic thread but nothing will happen on that front for several books.  

I want to write an open letter to publishers and booksellers, the gist of which is this:  When you are sloppy or careless (or outright deceptive) about your labels, categorization and shelving, you are messing with our relationship.  As in any relationship, if one party continues to let the other down, eventually the other (me, the reader, the consumer of your products) will begin to feel distrust.  This is the third time in less than two months that I've purchased a book either labeled "romance" or shelved in the romance section, only to find that it is NOT a genre romance.  So I'm finished.  I no longer trust your marketing or your labeling conventions.  I'm tired of buying what I think will be a romance but ending up without a HEA or even a sort of Happy For Now.  No more impulse buying. Which is a bit of a shame for me, because I'll now be reading fewer new authors.   But it's also a shame for you, 'cause you'll be getting less of my money.

And is there some rule about urban fantasy requiring this odd script?

And one more thing -- I thought, based on the shadowy color of the heroine's arm on the cover, that the protagonist was going to be a woman of color. Nope, that's just a shadow, she's got red hair and milky pale skin according to the text. I was a bit disappointed. [And if Jaz is a carrot-top, why does the cover model on the third book have black hair?]