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Sony reader
At the Gallery Place metro station today, I saw Sony's new series of ads for the Sony Reader. They are plastered everywhere. The taglines of one of the ads reads: 160 romance books. Discreetly.
Because reading romance is something to be ashamed of. Not a single other add was specific to genre. [Although one of the other ads was a bit insulting. As Dear Author mentioned earlier, Sony managed to irritate a lot of librarians with another part of this same campaign when they claimed the Reader was sexier than librarians. The current version of this ad here in DC includes a parenthetical in the text (your librarian may vary) so I'm guessing that the marketing gurus decided to modify the campaign.]
And the books stacked below the text? Jodi Picoult, Nora Roberts, Robert Ludlum and several others. Only La Nora was a genre romance writer.
The density of ads was mentioned at MobileRead last week.
Because reading romance is something to be ashamed of. Not a single other add was specific to genre. [Although one of the other ads was a bit insulting. As Dear Author mentioned earlier, Sony managed to irritate a lot of librarians with another part of this same campaign when they claimed the Reader was sexier than librarians. The current version of this ad here in DC includes a parenthetical in the text (your librarian may vary) so I'm guessing that the marketing gurus decided to modify the campaign.]
And the books stacked below the text? Jodi Picoult, Nora Roberts, Robert Ludlum and several others. Only La Nora was a genre romance writer.
The density of ads was mentioned at MobileRead last week.
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Makes me wonder who their PR firm is, or if they have an inhouse group handling it. And if any of those people read.