I don't read the McPaper, but yes, a lot of people do.

No, the ad didn't label the romance reader an idiot outright, but the small print and the captions imply that the romance-reader is less intelligent and less educated and a less desirable person to have as an employee.

Was humor intended? I'm sure. But, of course, humor is subjective. The ad struck me as poor-spirited, belitting an entire group of people based on a stereotype that is outdated and uninformed.